Technical case study

This project was completed while I was working in‑house as Marketing Manager for a specialist equipment hire and services provider within the construction sector. A complex lifting project was scheduled on the Isle of Mull, a challenging, remote location that offered a perfect opportunity to create a high‑impact technical case study showcasing the company’s capabilities.

My role in this project

I led the full creation of the case study from planning through to final design, including:

• Coordinating with the operations team and briefing all personnel to capture photography throughout every stage of the lift
• Interviewing subject‑matter experts to extract accurate technical detail and identify key messages for prospective clients
• Structuring the case study to balance technical accuracy and visual engagement
• Writing all copy
• Editing and selecting imagery
• Designing and compiling the final case study
• Ensuring the finished piece clearly demonstrated the full service provision and was easy for clients to digest.

Outcome

The result was a visually engaging, professionally structured technical case study that highlighted the complexity of the project and the expertise of the team. It was used across multiple customer touchpoints, including the website, social media, and direct client communications - helping strengthen credibility and support future tender opportunities.

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